- Jacob Kowalski
- Posts
- 18 Best Tools for Content Creation in 2025
18 Best Tools for Content Creation in 2025
Creating content is a must have if you want to grow your audience or business. Fortunately AI could facilitate this process to save your time and money!
Jacob Kowalski
August 30, 2025
Who am I?
Hello and welcome to my next article in the AI Knowledge Hub! 🙋♂️
My name is Jacob Kowalski - a corporate tax consultant from Poland who is really into AI technology.
I create many very cool things with AI: chatbots, AI assistants, automations, agents, etc. 🤖
I think we are living in the biggest revolution of our generation and want to share my thoughts about it.
Maybe some of you will find it interesting, or maybe you want to share your take on this too.
If you want to know more about me and what I am doing, check out my page with the button below. 👇
Boost Your Content Creation with AI!
Hi everyone! 👋
As you probably know content is the main wheel to grow your business right now. Everybody is watching or reading some type of content whether it's videos, images or text - like this article.
Social media platform development skyrocketed and although it has some negative consequences social media enables some businesses get off the ground and thrive.
Creating content may look fun but in reality it could be tedious, time-consuming and costly - that's why we are seeing so many marketing and social-media agencies.
Currently AI is also transforming the whole process making it easier, faster while keeping up with the quality - enabling even the small brands or solopreneurs to reach their potential customers.
That's why in this article I will show you 18 best AI tools that could raise your content to a whole new level! 🚀
Let's get into it! 👇
The Content Creation Process
If you are a content creator or have a business which is creating content you probably know the whole process:
half of the day planning weekly content,
5 hours writing blog posts,
3 hours creating social media graphics,
additional couple of hours creating videos,
next hours planning the publication and creating the captions and social media posts.
All of this just to stay visible online.
Meanwhile others are taking a different path - hiring a marketing agency for a couple of thousand dollars monthly to handle the same workload.
Today, this process looks a little bit different - today, you can create the same content volume in 2 hours using AI tools, spending just $200 monthly on subscriptions.
What’s the catch? - Just the knowledge what is capable and how to use it.
While others are still paying agency fees you can create AI-powered content which often outperforms the “human-made” one.
Over 62% of marketers report that AI tools cut their content creation time by more than half, while 83% of users report increased productivity since adopting AI. 71.7% of content marketers now use AI for outlining, 68% for ideation, and 57.4% for drafting.
The financial transformation is equally dramatic. AI implementation increases sales productivity by 3-5% of current expenditures, with small businesses reducing content creation costs by 60-80% compared to traditional agency fees.
The AI Content Creation market explodes from $6.14 billion in 2025 to $63.25 billion by 2034, while over 80% of marketing professionals predict AI will revolutionize content creation.
2025 marks the shift from experimental AI tools to reliable, enterprise-grade solutions that consistently deliver professional results.
Brainstorming & Idea Generation
Coming up with fresh, engaging content ideas consistently is one of the biggest challenges for content creators. Whether you need blog topics, social media angles, or campaign concepts, these AI-powered brainstorming tools can generate hundreds of ideas in minutes – something that would traditionally take hours of research and creative thinking.
Best for: Conversational ideation and iterative brainstorming
ChatGPT is the most popular tools that excels at dynamic brainstorming sessions where you can refine ideas through conversation. Its strength lies in building upon initial concepts, asking follow-up questions, and exploring different angles for the same topic. What you need is the ability of asking the right question and approximate knowledge what you want to get from AI.
Key Capabilities:
Generates 20-50 content ideas per prompt
Contextual follow-up suggestions
Multi-format ideation (blogs, videos, social posts)
Industry-specific brainstorming
Trend-based content ideas (up to date information)
Pricing:
Free: Limited GPT-5 access with slower responses
Plus: $20/month - access to GPT-5 with deep research,
Pro: $200/month - Unlimited access to most advanced models and much more
Best Use Case: When you need to explore one topic from multiple angles and want to have a natural conversation about ideas. Great to use for most basic topics.
Best for: Analytical ideation and strategic content planning
Claude's strength is in providing thoughtful, well-structured brainstorming with deeper analysis. It's particularly effective for content that requires research-backed ideas and strategic thinking.
I am using Claude right now, and it works perfectly for me. It’s a great combination of an analytical approach and conversational AI, which helps me generate excellent content ideas for these articles as well.
Even the free version provides satisfactory results.
Key Capabilities:
Comprehensive content strategy development
Research-informed topic suggestions
Long-form ideation with detailed explanations
Cross-platform content adaptation
Audience-specific brainstorming
Pricing:
Free: Basic access with message limits
Pro: $17/month - more usage, priority access
Max: $100/month - extended usage for power users
Best Use Case: When you need strategic content ideas backed by reasoning and detailed planning.
Best for: Marketing-focused content ideation with templates
Jasper is specifically built for marketing teams and offers structured brainstorming through 50+ templates designed for different content types and industries. Jasper is a more complicated tool, developed mainly for marketing teams. Although if your business is growing, taking your marketing to the next level will be crucial for your further growth and Jasper is capable of this.
Key Capabilities:
50+ specialized brainstorming templates
SEO-optimized topic suggestions
Campaign-specific ideation
Brand voice consistency in ideas
Competitor analysis integration
Pricing:
Pro: $69/month ($59 annually) - Individual creators and small teams
Business: Custom pricing - Enterprise features
Best Use Case: When you need marketing-specific ideas that align with SEO strategy and brand guidelines.
Copywriting & Text generation
Writing compelling articles and text-based content consistently is where most content creators hit their biggest bottleneck. Whether you need sales pages, blog posts, or email sequences, these AI writing tools can transform your drafting process from hours of staring at blank pages to producing professional content in minutes.
Best for: Marketing text-based and conversion-focused content
Copy.ai excels at creating persuasive marketing content with its intuitive interface and specialized workflows. It's designed specifically for businesses that need high-converting copy across multiple formats and channels.
Unfortunately, like Jasper it needs some tutorials and was created for marketing teams rather than solopreneours.
Key Capabilities:
90+ specialized templates for marketing content
Brand voice consistency across all content
A/B testing copy variations
Sales funnel copywriting workflows
Social media and ad copy optimization
Email sequence automation
Pricing:
Free Plan: 2,000 words per month plus 200 one-time Workflow Credits
Pro Plan: $36/month (annual billing) or $49/month (monthly billing)
Advanced: $186/month (annual billing) or $249/month (monthly billing)
Team/Enterprise: Custom pricing for larger organizations
Best Use Case: When you need marketing-focused copy that converts and maintains consistent brand voice across campaigns.
Best for: Budget-conscious creators who need versatile content
Rytr offers exceptional value as an affordable AI writing assistant without sacrificing quality. It's perfect for solopreneours and small businesses that need professional content on a tight budget.
Key Capabilities:
30+ use cases and 20+ different tones
Built-in plagiarism checker
Multi-language support (35+ languages)
Collaboration tools and grammar check
Chrome extension for writing anywhere
SEO meta descriptions and blog outlines
Pricing:
Free Plan: Up to 10,000 characters per month
Unlimited Plan: $7.50/month
Premium Plan: $24.16/month with additional features
Best Use Case: When you need reliable, affordable content creation across multiple formats without breaking the budget.
Best for: Long-form articles and analytical content
Once again Claude shines when creating thoughtful, well-researched content that requires depth and nuance. It's particularly strong at maintaining context across long documents and providing detailed, analytical writing.
As in the previous case I am using Claude and its content is exceptionally well written, if you need highly professional content or something more casual and accessible, Claude will provide you both with great quality and up to date information.
Key Capabilities:
Superior long-form content generation
Research-backed article creation
Context retention across lengthy documents
Technical and analytical writing
Content editing and improvement suggestions
Cross-referencing and fact-checking assistance
Pricing:
Free Plan: Basic access with daily message limits
Pro Plan: $17/month with more usage
Max Plan: $100/month for power users
Best Use Case: When you need in-depth articles, whitepapers, or content that requires analytical thinking and research integration.
Image Generators & Design Tools
Visual content drives engagement like nothing else - posts with images receive 650% more engagement than text-only content. However, creating professional-quality visuals traditionally requires expensive software subscriptions, stock photo purchases, or hiring designers. These AI tools eliminate those barriers, allowing anyone to create stunning visuals in seconds.
I have made the test for most popular image generation tools - you can find it here
SORA (OpenAI)
Best for: High-quality, photorealistic image generation with advanced understanding
SORA represents the cutting edge of AI image generation, offering exceptional quality and understanding of complex prompts. While primarily known for video, its image generation capabilities are equally impressive with superior detail and realism.
Unfortunately SORA is available only in the ChatGPT Plus Plan which is paid.
Key Capabilities:
Ultra-high resolution image generation (up to 4K)
Advanced prompt understanding and interpretation
Photorealistic and artistic style versatility
Complex scene composition with multiple elements
Consistent character and object generation
Style transfer and image editing capabilities
Pricing:
Plus: $20/month - 1,000 priority credits monthly
Pro: $200/month - 10,000 priority credits monthly
Best Use Case: When you need the highest quality images for professional marketing materials, presentations, or premium content.
Best for: Quick image generation integrated into everyday workflow
Accessible directly through Google's Gemini chat interface, this tool offers convenience and quality without additional subscriptions. Perfect for users who want seamless integration with their existing Google workflow.
Gemini is my first go-to tools when I need a quick and simple image or logo and it delivers. With good prompt you can achieve even more sophisticated images (more about this in the another article here)
Key Capabilities:
Direct integration with Gemini chat interface
Natural language prompt processing
Multiple style options (photographic, artistic, abstract)
Quick iteration and refinement
Built-in safety filters and content policies
Pricing:
Completely Free
Best Use Case: When you need quick images for social media, presentations, or blog posts without switching between multiple tools.
Best for: Images with perfect text integration and graphic design elements
Ideogram excels at creating images that include text, logos, and graphic design elements - something most AI tools struggle with. It's perfect for creating social media graphics, posters, and marketing materials with embedded text.
Key Capabilities:
Flawless text rendering within images
Logo and brand element integration
Social media template generation
Poster and marketing material creation
Typography-focused design options
Brand consistency tools
Pricing:
Basic: Free with watermarks and limited generations
Plus: $8/month - 400 priority generations, no watermarks
Pro: $20/month - 1,000 priority generations, commercial license
Advanced: $60/month - 3,500 priority generations, priority support
Best Use Case: When you need graphics with text overlays, social media posts, or marketing materials that require perfect text integration.
Video Creation & Editing Tools
Video is the most engaging content format - generating 1200% more shares than text and images combined. However, it's also the most expensive and time-intensive to produce traditionally. Video generation represents the most sophisticated AI technology available, which is why video AI tools tend to be the most costly among all generative AI solutions. Despite higher costs, the ROI remains exceptional when compared to traditional video production.
Best for: Cinematic, high-quality video generation with unprecedented realism
SORA represents the pinnacle of AI video generation technology, capable of creating Hollywood-quality content from simple text prompts. It excels at understanding physics, lighting, and complex scene dynamics that other tools struggle with.
Key Capabilities:
Cinematic quality video up to 1080p resolution
Complex scene understanding and physics simulation
Multiple camera angles and dynamic movement
Photorealistic character and object consistency
Advanced temporal coherence across frames
Text-to-video and image-to-video generation
Pricing:
Plus: $20/month - 1,000 priority credits monthly
Pro: $200/month - 10,000 priority credits monthly
Best Use Case: When you need premium marketing videos, product demonstrations, or content that requires cinematic quality and complex scenes.
Best for: Professional video editing enhanced with AI generation capabilities
Runway ML combines powerful AI video generation with comprehensive editing tools, making it the go-to choice for content creators who need both generation and post-production capabilities in one platform.
Key Capabilities:
AI video generation from text and images
Advanced video editing with AI assistance
Motion tracking and object removal
Style transfer and visual effects
Green screen replacement and background editing
Collaborative editing workflows
Pricing:
Free: 125 generation credits - one time
Standard: $15/month - 625 generation credits
Pro: $35/month - 2,250 generation credits
Unlimited: $95/month - 2,250 generation credits + unlimited generations of older models
Best Use Case: When you need both AI generation and professional editing capabilities for YouTube channels, social media content, or marketing campaigns.
Best for: AI avatar videos and personalized business communication
HeyGen specializes in creating professional videos featuring AI avatars, making it perfect for businesses that need consistent, scalable video content without appearing on camera themselves.
Key Capabilities:
100+ diverse AI avatars in multiple languages
Voice cloning and multilingual dubbing
Custom avatar creation from photos
Template-based video creation
Bulk video generation for personalization
API integration for automated workflows
Pricing:
Free: 3 videos per month (3 minutes each, 720p)
Creator: $29/month - unlimited videos up to 30 minutes
Business: $39/month - unlimited videos up to 30 minutes + 4k quality
Enterprise: Custom pricing for large-scale usage
Best Use Case: When you need consistent, professional-looking presenter videos for training, marketing, or customer communication without hiring actors or appearing on camera.
AI Voice & Audio Tools
Professional voiceovers can make or break your content's impact, but recording your voice is a time-consuming process. AI voice tools have revolutionized this space, offering broadcast-quality audio that's often indistinguishable from human voices - at a fraction of the cost and time investment.
Best for: Ultra-realistic voice generation and voice cloning
ElevenLabs leads the market in voice realism and expressiveness, offering the most natural-sounding AI voices available. Their voice cloning technology allows you to create custom voices that maintain emotional nuance and personality.
Key Capabilities:
1000+ ultra-realistic voices in 70+ languages
Custom voice cloning from audio samples
Emotional tone and expression control
Multi-speaker conversations and dialogue
Voice dubbing for video content
API integration for automated workflows
Pricing:
Free: 10,000 characters monthly with watermark
Starter: $5/month - 30,000 characters, no watermark
Creator: $22/month - 100,000 characters, voice cloning
Pro: $99/month - 500,000 characters, commercial license
Best Use Case: When you need the most realistic voiceovers for premium content, audiobooks, or professional presentations.
Best for: Beginner-friendly voiceovers with professional templates
Murf AI strikes the perfect balance between quality and ease of use, offering studio-quality voices with simple drag-and-drop editing. It's designed specifically for content creators who want professional results without technical complexity.
Key Capabilities:
120+ studio-quality AI voices in 20+ languages
User-friendly drag-and-drop interface
Built-in script editor with timing controls
Background music integration
Pronunciation and emphasis controls
Team collaboration features
Pricing:
Free: Limited voice generations for testing
Basic: $29/month - 2 hours of voice generation monthly
Pro: $99/month - 8 hours monthly + commercial rights
Enterprise: Custom pricing for large teams
Best Use Case: When you're new to voiceovers and need professional-sounding audio with minimal learning curve.
Best for: Affordable, accessible voice generation for all content types
Speechify focuses on making professional voiceovers accessible to everyone, with competitive pricing and features that don't overwhelm beginners. It's particularly strong for educational and informational content.
Key Capabilities:
Natural-sounding voices optimized for clarity
Simple text-to-speech conversion
Multiple voice options and languages
Adjustable speed and pronunciation
Mobile and desktop applications
Accessibility-focused features
Pricing:
Free: Basic voice generation with limited features
Premium: $11.58/month (annual) or $29/month
Best Use Case: When you need affordable, clear voiceovers for educational content, tutorials, or regular content production on a budget.
Summary
Phew… that was a long one.
Nevertheless I hope some of these tools will be helpful for you and save you a lot of time and money while generating engaging content.
I know there are many of them and one person alone cannot comprehend all of them but to be completely honest with you, all of these tools are for each type of person.
Regular people using AI as a hobby will choose mainly free and simple ones, solopreneurs maybe will try something more complex etc.
As for me, Claude works very well for majority of content I create, I highly recommend testing it.
Starting with simpler and free tools and then step-by-step trying the more advanced ones is always a good idea.
Thanks for reading.
Jacob
Sources
I’ve prepared this article based on the sources listed below: